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Frequently Asked Questions

• Do you collect or use my customer data?+

  No. Spresso™ does not collect, use or share any of your customer data including all personal identifiable information. Our dynamic pricing agent uses first party data based on SKU performance and will never use your customer data.

• What kind of results can I expect to see with Price Optimization?+

  Retailers are seeing an average of 18% increase in profitability gains with Price Optimization. Results may vary based on the amount of traffic your website gets and the goals of your campaigns.

• What if my products are protected by Minimum Advertised Price (MAP)?+

  Price Optimization validates your campaigns to ensure you aren't going lower than MAP. If the price on your website for an item is already at MAP, you have an option of testing into higher price ranges. During implementation, our team will work with you to ensure proper campaign set up so you don't violate any pricing rules.

• Is Pricing Intelligence the same as A/B price testing?+

  Pricing Intelligence is different from A/B price testing. With A/B testing, you test different prices for a fixed period of time to determine the best price. One of the greatest drawbacks of testing in this way is that you are showing the suboptimal price 50%+ of the time during the testing period. Pricing Intelligence dynamically adjusts prices in real-time based on your business goals and SKU performance, thus minimizing regret (the amount of time the suboptimal price is shown). What's more, Pricing Intelligence doesn't stop. It continues to optimize based on market conditions so you can have confidence you are always showing the best-performing price.

• Who can use Pricing Intelligence?+

  Anyone with an ecommerce site who wants to improve their business goals and maximize SKU performance. Price Optimization was built by retailers for retailers. It is designed to be user-friendly and accessible for ecommerce, digital, finance, merchandising, and pricing professionals alike - and it works in conjunction with existing retailer pricing strategies.

• How does this impact my product feeds (ie: Google shopping)?+

  With Price Optimization, you have the option to show the price in your product feeds to consumers originating from this channel and remove this traffic from the price testing. In addition (or in place of), Spresso™ has advanced bot or crawler detection capabilities and will show the expected default price to these bots to ensure there will be no flagging for price discrepancies, allowing for greater optimization opportunities.