Harness the Power of Generative Pricing with Price Optimization
An AI-powered dynamic pricing solution for retailers seeking to maximize profit margin, conversion, or any range in-between
Generative Pricing Solution
Increase profitability without sacrificing conversion, down to the SKU. Use first-party data to dynamically optimize pricing on your site based on your consumers' behavior, not your competitors' pricing.
Why Price Optimization?
Built by Retailers for Retail
Drive Profit and Conversion
Proprietary pricing AI enables ecommerce sellers to increase margin and/or conversion down to the SKU-level
Use First-Party Data
Pricing decisions based on your customers' behavior on your website, not your competitors' pricing
Real-time Dynamic Pricing
Automatically routes your site traffic to the top-performing price point based on your business goals
Fueled By World-Class Partners
In partnership with leading technologies, Spresso.ai provides fast and reliable insights driven by advanced analytics, machine learning and AI.
Easy, Flexible, Fast
Get Started in No Time
Flexible and customizable integration options
What Our Users Are Saying
We increased profitability by 44% on optimized SKUs with Spresso.AI's Price Optimization.
VP of Digital
I surpassed my margin targets while liquidating end-of-season products.
Head of Merchandising
Generative pricing allows us to serve the right price at the right time, regardless of the market.
VP of Merchandising
Every team within my company has been able to benefit from the insights Spresso.AI has provided.
Food & Bev Merchant
Generative Pricing Solution
Frequently Asked Questions
Retailers are seeing an average of 18% increase in profitability gains with Price Optimization. Results may vary based on the amount of traffic your website gets and the goals of your campaigns.
Price Optimization validates your campaigns to ensure you aren't going lower than MAP. If the price on your website for an item is already at MAP, you have an option of testing into higher price ranges. During implementation, our team will work with you to ensure proper campaign set up so you don't violate any pricing rules.
Dynamic pricing is different from A/B price testing. With A/B testing, you test different prices for a fixed period of time to determine the best price. One of the greatest drawbacks of price testing in this way is that you are showing the suboptimal price 50%+ of the time during the testing period. Dynamic pricing dynamically adjusts prices in real-time based on your business goals and customer behavior, thus minimizing regret (the amount of time the suboptimal price is shown). Whatsmore, dynamic pricing doesn't stop. It continues to optimize based on market conditions so you can have confidence you are always showing the best-performing price.
Anyone with an ecommerce site who wants to align their business goals with their consumers' willingness to pay. Price Optimization was built by retailers for retailers. It is designed to be user-friendly and accessible for ecommerce, digital, finance, merchandising, and pricing professionals alike - and it works in conjunction with existing retailer pricing strategies.
With Price Optimization, you have the option to show the price in your product feeds to consumers originating from this channel and remove this traffic from the price testing. In addition (or in place of), Spresso has advanced bot or crawler detection capabilities and will show the expected default price to these bots to ensure there will be no flagging for price discrepancies, allowing for greater optimization opportunities.