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The Power of Dynamic Pricing: The Benefits of AI-Powered Pricing Compared to A/B Testing
Comparison of generative pricing and A/B price testing for retailers.
Dynamic Pricing Demystified: How Price Optimization Works In Tandem With Marketing
Exploration into how Price Optimization and a generative pricing strategy supports various marketing efforts.
Unlocking Scalable Growth: Ecommerce Pricing Strategies for Success
Pricing plays a crucial role in the success of a retailer selling online. It directly impacts every facet of the business from customer acquisition, to sales volume, and ultimately, the bottom line.
Generative Pricing: The Future of Retail Pricing
In the ever-changing retail landscape, businesses are constantly looking for new ways to gain a competitive edge. One of the most promising new technologies for retailers is generative pricing.
Sell Through Seasonal Inventory Without Slashing Prices
As the seasons change, so does customer demand. While consumers are still riding a summer high, retailers have already moved through back-to-school and planning for the holiday season. This means there is a seasonal sell-through on the horizon.
How Dynamic Price Optimization Makes It Easier for DTC Brands to Profit
As a retailer, profitability has long been the ultimate goal and, as fundraising has become more expensive, getting to profitability as quickly as possible is key for many companies survival. We’ve firmly moved from a place of ‘Growth At All Costs’ to “Profit or Perish’ and no other type of business is left more in the lurch than direct-to-consumer (DTC) brands.
The Power of Predictive Customer Analytics: How Machine Learning and AI Can Be Used to Power A Proactive Retention Strategy
It is not easy to be in business these days. Macroeconomics such as inflation, rising costs of goods, fluctuating costs of shipping, supply chain woes combined with changing consumer behaviors and spending, compounded by a shift from growth-at-all-costs to prioritizing profitability - it's enough to give even the most seasoned leader whiplash.