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How Dynamic Price Optimization Makes It Easier for DTC Brands to Profit

As a retailer, profitability has long been the ultimate goal and, as fundraising has become more expensive, getting to profitability as quickly as possible is key for many companies survival. We’ve firmly moved from a place of ‘Growth At All Costs’ to “Profit or Perish’ and no other type of business is left more in the lurch than direct-to-consumer (DTC) brands.

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The Power of Predictive Customer Analytics: How Machine Learning and AI Can Be Used to Power A Proactive Retention Strategy

It is not easy to be in business these days. Macroeconomics such as inflation, rising costs of goods, fluctuating costs of shipping, supply chain woes combined with changing consumer behaviors and spending, compounded by a shift from growth-at-all-costs to prioritizing profitability - it's enough to give even the most seasoned leader whiplash.